Fill Apprenticeship Positions with Recruiting Videos

Recruiting videos can be extremely helpful in the search for apprentices. In today's digital world, the search habits of the younger generation have changed, especially when it comes to looking for a job.

A behind-the-scenes look at the recruiting video shoot with dm apprentice Joelle

More and more young people use online platforms and social media, especially video platforms like YouTube, Instagram, and TikTok in their free time. In this context, recruiting videos play a crucial role.

In this article, we will explain some reasons why recruiting videos can help in finding apprentices and what should be considered when commissioning a recruiting video production to ensure that the video truly resonates with the young target audience.

Advantages of Recruiting Videos

• Increased Reach
  Recruiting videos have a massive reach that goes beyond traditional job postings. On average, every German watches YouTube for over half an hour daily. This includes several ads tailored to the viewer’s age and location. This provides a great starting point for getting noticed. You just need to make an impression—more on that later.
• Enhanced Credibility
  A recruiting video can provide a better insight into the company's culture and way of working than a job posting. What would convince you more? A video that shows smiling apprentices at work and asks them about their employer, or a list of tasks, requirements, and repetitive benefits? Of course, you can also combine conventional job postings with a recruiting video on your website to get the best of both worlds.
• Improved Candidate Quality
  A recruiting video can help applicants better understand what it’s like to work at the company. This can encourage candidates who might have hesitated due to a lack of understanding of the company. Additionally, a video can attract applicants who strongly identify with the company culture.
• Boosts Brand Image
  A well-made recruiting video can also strengthen the overall corporate communication image. It can present the company as innovative, dynamic, and employee-oriented. This can make the company more attractive not only to applicants but also to customers.
• Higher Engagement Rate
  Videos have a higher engagement rate than text or images. A video captures the viewer’s attention more quickly and effectively than a job posting. A well-made recruiting video can also be more emotionally appealing and generate interest among potential applicants.

What Should Be Considered in Recruiting Video Production and Campaigns?

1. Target Audience
   The recruiting video should be tailored to the target audience. A video aimed at IT job seekers should look different from one targeting the hospitality industry. The video should address the interests and needs of the target audience.
2. Message
   The recruiting video should convey a clear message. It should clearly highlight what sets the company apart and what advantages it offers. Potential applicants should be able to get a clear picture of the company and imagine what it’s like to work there.
3. Length
   The length of the recruiting video is also important. It shouldn't be too long, as potential applicants might lose interest. A good recruiting video should be between 1 and 2 minutes long.
4. Production Quality
   The quality of the recruiting video is a crucial factor. It should look professional and have good video and sound quality. A poorly produced video can negatively impact the company’s image and deter potential applicants.
5. Authenticity
   The recruiting video should be authentic. It should realistically portray the company culture and employees. Viewers can quickly tell whether featured employees are genuine, acting, or even forced into the video.
6. Call to Action
   The recruiting video should include a clear call to action. Potential applicants should know how to apply and what steps they need to take to become part of the company.
7. Medium
   The choice of platform for publishing recruiting videos is also crucial. Based on our experience, we would not recommend TikTok for a young target audience but rather YouTube or our student app, Scoolio, where videos can be better integrated into the user experience.

Companies that consider these factors can ensure that their recruiting video resonates with potential applicants and helps attract the best candidates. If you need further advice on this topic or are looking for an experienced production team for your recruiting video, feel free to reach out to us. ;)

Author: Team Scoolio


Further Sources:

"33 Minutes of YouTube Consumption Per Day: Video Usage in Germany"

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